Case Studies
 

Two Plumbers, One Small Difference

I’ve got two plumbers who come into the shop all the time. Both are great at what they do — same kind of work, same prices, same quality. I’ve known them for years, and we’ve often chatted about how business is going.

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One day the topic of social media came up. One of them said he tries to post regularly — a few before-and-afters, jobs he’s proud of, that sort of thing. The other laughed and said he “hardly ever” bothers with it, reckons it’s a waste of time.

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Later on, in separate conversations, they both happened to mention what they were turning over. The one who posts is pulling in around $80,000 a month, and the other’s sitting closer to $50,000.

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They’re both good plumbers — same skills, same effort — but the one who keeps his business seen seems to be getting more calls. It’s interesting how something that simple can make such a big difference.

The Electrician Who Outsourced It

One of the electricians that comes in here always joked that he was “useless” with social media. He said he’d start an Instagram page every few months and then forget about it.
Eventually, he got someone to handle it for him — just posting his work and keeping things ticking along.

When I asked him a while later how it was going, he said it’s made a real difference. He’s getting jobs through people who “followed a mate’s post” or “saw one of his reels.” Nothing flash, just steady work from being seen.

He reckons it’s paid for itself over and over. He’s still flat out on the tools, but now his business looks alive online — and that seems to be all it takes sometimes.

The Builder Who Went Quiet

I’ve been building houses and doing renos for years. For the longest time, all my work came through word of mouth — I never really needed to think about marketing.

Then things slowed down a bit last year. Same quotes going out, but fewer calls coming back. I hadn’t changed my pricing or the way I worked, so I couldn’t figure out what was going on.

One day it clicked — I’d stopped posting on social media. I used to chuck up a few photos each week and didn’t think much of it, but people would comment, tag friends, or message me for quotes. Once I went quiet, so did the inquiries.

I started posting again — just progress shots and finished jobs, nothing fancy — and within a couple of months the phone was back to ringing. Same work, same effort, just being seen again.